Alexander Wang Chinese Newyear 2023

Berlin based design studio Sucuck und Bratwurst, commissioned me to create two animations for the 2023 Lunar New Year collection of renowned New York fashion designer, Alexander Wang. The animations showcase two of the collection's standout items, namely the Rabbit Wristlet and the Envelope Pouch.

The goal of these animations was to not only showcase Alexander Wang's collection but also capture the spirit and traditions of Chinese New Year. 2023 is the lunar year of the rabbit which stands for good luck and prosperity.

While the handbag models were provided by the client, I took charge of the animation, creating of the rabbit sculpture, and building the environments surrounding the products.