Baudoin & Lange Beat

I was asked by London Luxury shoe maker Baudoin & Lange to create a series of 3 animated vignettes to showcase their new trainer, the “Beat”.

One of the animations had to represent the shoe’s sole which is made out of a rubber that decomposes itself once it is brought in to contact with enzymes that are present in a landfill environment. Making the shoe a lot more sustainable.

Another animation had to focus on revealing the silhouette of the shoe, showcasing the iconic arch on the side and the embossed logo on the heel.

The third animation had to showcase the softness and flexibility of the luxurious suede of the shoe.

Client: Baudoin & Lange | Art Direction: Veronika Safrankova | Modelling, 3D animation: Robbe Callewaert